Coworking boosts ‘solopreneurs’ with promises of coffee, networking

Being a solopreneur can be a lonely exercise. 

At times, you’re not only up against the typical business forces that work against all entrepreneurs. You must also manage self-doubt alone.

Not everyone has the most supportive network when they’re building a vision they believe in but others can’t see.  

A portmanteau of “solo” and “entrepreneur,” a solopreneur is someone building a business on their own.

They bring unique perspective.

‘A booster shot for the gig economy’

All it might take for an uninspired solopreneur to give up is a bad experience, a bad transaction, or a bad day. 

But as solopreneurship expands, more resources have become available to help them grow and succeed. 

Coworking spaces can function as a booster shot for the gig economy.

They can convince people their side hustle can succeed with the right support. 

For instance, the person who builds websites at home on the side might level up by jumping into the business community through a coworking space. 

That one step could expose the entrepreneur to funders, service providers, in-house customers, and, well, a bottomless coffee cup, all of which might push the business forward. 

The concept of a coworking space is simple, really. 

Being a solopreneur can be a lonely business. This is a picture of a man facing a white brick wall, looking at a laptop.

Keep that ‘cup o’ Joe’ flowing

It’s a shared office space that supports entrepreneurs.

They keep costs relatively low and share resources like printers, mail service, or cups o’ Joe. 

The industry had been trending upward until the coronavirus pandemic slowed the momentum. 

However, as the economy starts to re-emerge, a new type of customer might boost its use: employees at companies permanently adopting work-from-home models, which we highlighted earlier this week.  

That means representatives from your bigger local companies will start to join the population. 

For solopreneurs, it’s another opportunity to get their work in front of people who could eventually boost their network.

Orlando has coworking options

In Orlando, coworkers have options. These range from large, corporate-backed sites downtown to small, boutique-like locations on the outskirts of the city. 

Now, granted, we’d love for you to check out Neoware Studios in Oviedo if you’re a solopreneur who wants to join a network of business owners.

But, even if it’s not with us, solopreneurs should consider visiting a coworking space on a free day (which most in town have) to test the waters and see if it’s something worth investing in. 


Erik Deckers is the Director of Marketing for Neoware Studios. He also owns a content marketing agency and has co-authored four books on social media marketing, including Branding Yourself and No Bullshit Social Media. He was the Spring 2016 writer-in-residence at the Jack Kerouac House in Orlando.